How can we tap into our diverse global community?
Client Description
Since 2002, The Breast Health Global Initiative (BHGI) has developed and applied best practices for low and middle income countries to improve early detection, diagnosis and treatment of breast cancer within existing health care systems.
Project Description
BHGI leaders believe that addressing the global challenge of breast cancer extends beyond the capacity of any one partner or sector. With a network of NGOs, for-profit and non-profit organizations, doctors, scientists, policy makers and advocates all devoted to addressing the needs of medically underserved women, BHGI needed to create an environment to surface applicable insights and facilitate knowledge sharing.
With this backdrop, the idea for a web-based Common Interest Group community portal was born. The BHGI team worked to design the portal based on a clear understanding of their users and their unique information needs. OTB Solutions assisted with this effort by conducting user research, providing information architecture, branding, visual design, (SharePoint) web site development and content management expertise
Results
Today, the community consists of a member directory, searchable literature library, member discussion area, a resource library, and links to global health care events. These tools enable BHGI to continue working with international partners, carrying the vision of global health improvement from theory into practice.